The customer journey has become the new catch phrase for all things marketing. But for many brands, that journey isn’t always a smooth one. Content that sends customers in circles instead of down a meaningful path will leave a bitter taste. Build an engaging journey with a strategic content funnel.
Staying “on message” across channels is one of the most difficult challenges facing marketers today, but it can yield great rewards in making your marketing strategy an effective one. Think of creating a delicious dessert that draws the customer in with anticipation and expectation.. Similarly, each marketing channel that delivers consistent content provides a seamless experience […]
As native content continues to stir, many marketing organizations are establishing internal content publishing teams. But like the growing pains for establishing a neighborhood coffee house, creating original content may not be native to the business. The way to overcome spills is through collaboration and working together.