Creating a winning strategy can be difficult. First, you must go cold turkey on all the habits that are holding you back. Then you have to set strategic habits in place. To succeed in content marketing, each habit, like pieces on a chess board, needs to get you one step closer to your goals.
The customer journey has become the new catch phrase for all things marketing. But for many brands, that journey isn’t always a smooth one. Content that sends customers in circles instead of down a meaningful path will leave a bitter taste. Build an engaging journey with a strategic content funnel.
As native content continues to stir, many marketing organizations are establishing internal content publishing teams. But like the growing pains for establishing a neighborhood coffee house, creating original content may not be native to the business. The way to overcome spills is through collaboration and working together.