Disney Star Wars Media Event
Walt Disney World was looking for a way to connect their park experience with the popularity around the release of a new Star Wars feature film. I was invited as a member of the media to cover and promote this event. My use of Facebook LIVE, relevant hashtags, and concise copy allowed my live video to reach over 1 million unique Facebook users for free. Through available analytics, I was able to immediately share the verified results of my efforts with my Disney partners.