Walt Disney World’s Mickey’s Not So Scary Halloween Party from a Kid’s POV
The annual Mickey’s Not So Scary Halloween Party at Walt Disney World is an event that has substantial brand recognition. The challenge was to support Disney’s marketing efforts by telling the story of the event from a unique perspective. I created and produced an original video featuring the POV, or “Kid Cam,” of a selected child. The unique perspective provided viewers with a first hand look at the guest’s overall experience. Disney marketing executives expressed sincere appreciation for the exclusive perspective and visuals.