They say that perception is reality, but often the two just don’t match. We’re then left scratching our heads and asking, “Where did our content marketing campaign go wrong?” How you identify your target audience persona is a key ingredient to achieving success.
Creating a winning strategy can be difficult. First, you must go cold turkey on all the habits that are holding you back. Then you have to set strategic habits in place. To succeed in content marketing, each habit, like pieces on a chess board, needs to get you one step closer to your goals.
The customer journey has become the new catch phrase for all things marketing. But for many brands, that journey isn’t always a smooth one. Content that sends customers in circles instead of down a meaningful path will leave a bitter taste. Build an engaging journey with a strategic content funnel.
Staying “on message” across channels is one of the most difficult challenges facing marketers today, but it can yield great rewards in making your marketing strategy an effective one. Think of creating a delicious dessert that draws the customer in with anticipation and expectation.. Similarly, each marketing channel that delivers consistent content provides a seamless experience […]
As native content continues to stir, many marketing organizations are establishing internal content publishing teams. But like the growing pains for establishing a neighborhood coffee house, creating original content may not be native to the business. The way to overcome spills is through collaboration and working together.
Content marketing is no longer a side venture for businesses of all sizes. In today’s marketplace, communicating messages through owned channels like blogs and social media empowers brands to reach wider audiences and engage them on a personal level. Therefore, identifying a unified voice for your content can ensure a consistent experience across all platforms […]
Our love affair with making the perfect cup of coffee has led to a booming business where artisans skillfully blend flavors and ingredients into a premium experience. However, the art of integrating content messages is still lost on many marketers, and strategic tactics remain in their individual silos.
Content marketing has become a main staple for marketers. The potential to reach new customers through hyper-targeting content and monitoring behaviors is an addictive brew, but its effectiveness has been diluted by the increased competition for audience attention. Cutting through the clutter is the new recipe for success.
Serving up the perfect cup of branded content for your audience can be a tall order. Compelling messages and service-driven information rooted in well-crafted stories is a blend that can resonate and connect. At the end of the day, storytelling is about making connections.
Brewing up audience engagement can be challenging, particularly with overflowing inboxes and jam-packed social news feeds. Visual content, done well, helps you to stand out among the crowded marketplace and makes your brand more memorable with your audience.